Beijing daily news (reporter Wang Cuiyi) le bee network continues to expand the category of the road. Yesterday, the Beijing Daily reporter was informed that Le bee network luxury channel has been on-line. At present, Lasafo, Eslite and other verticals have opened the category to expand and gradually move closer to the Jingdong, suning.com mall platform.
, according to the relevant person in charge of the music bee network, the online luxury channel is a strategic cooperation with the network of music bee treasure. The first line of the brand includes LV, Gucci, Prada, Lancome, SWAROVSKI and other 103 brands, a total of more than 5000 kinds of goods.
the official said, the price lefeng.com long maintained at around 300 yuan, after five years of operation, found that many consumers in the purchase of high-end cosmetics at the same time, the rigid demand also has luxury, beauty products can be very good to get luxury, provide the basis for consumer one-stop shopping.
industry insiders pointed out that for the vertical class electricity supplier, category expansion is not easy. Its main category has a certain market position, in order to gradually increase the diversity of related categories.