culture is no boundaries, and so is the food, and now in China can eat a lot of delicious Western food, how to successfully open a restaurant? Presumably this is a lot of investors want to know the problem, only know the answer, investors can rest assured entrepreneurship. In order to allow more investors to get rich faster, channel Xiaobian for everyone to open a good western restaurant the most practical marketing strategy, I hope to help you.
1, marketing agencies and marketing channels are the core
good restaurant location is very important, located in the vicinity of gourmet street, with a series of fast food restaurants, and other fast food restaurants are different from a better dining environment and better service. Through advertising and promotional leaflets and other means of multi-channel publicity.
2, marketing team and management are necessary
respect the independent personality of the catering industry. The management supervises the work of the staff, and the staff can also put forward their views or opinions to the superior. Both subordinates feel the strict discipline of the western restaurant, but also care for employees, so that employees feel the warmth from the collective, is conducive to strengthening cohesion, improve the enthusiasm of the work. Fair, equal, let each person do his best, ability to play.
3, store environment is the foundation of
now people eat not only a fine, the environment has become a big factor, the restaurant is no exception, is a lot of people eat Western-style food to eat, quiet and elegant environment, not to be disturbed mood is the most important.
4, promotion plan is the means of
if the restaurant is opened, the promotion strategy should be competitive. The restaurant must understand the situation of competitors, and compared with the competitor’s products and services on the basis of develop marketing plans and specific programs, in the process of implementing the plan, through a unique product or promote the restaurant management style, establish a distinctive corporate image.
5, price decision is the advantage of
western restaurant mainly in the middle and low price strategy, in the food "color", "Xiang", "delicious", services, and strive to perfection, and strive to maximize customer satisfaction and psychological satisfaction. For consumers to compare the price of psychology, the same kind of food conscious sub file, the formation of a series of prices, so that consumers can quickly find their own habits in the price comparison, get the purchase to meet".
actually wants to successfully running such a store, is the need to pay more attention in many places, it’s very important to master good management skills, a good restaurant, that is also not difficult, said Yi is not easy, only recommended