since Google announced the withdrawal of the Chinese mainland market, the majority of the station’s enthusiasm for Google seems to have come down. Webmasters generally believe that Adsense revenue is bound to significantly reduce. So, what is the actual situation? The author thinks that, if only the GG webmaster to get a lot of money income, in the site before it is necessary to consider the relationship between localization and display clear, Google advertising theme of your site, that is what kind of advertising will show more. First, the first principle is, what kind of advertisement market, businesses must be in this type of advertising is more, only this kind of advertisement or advertisers more, the website showed that the ad matching will be high, a member of the click rate will be high, will be able to make money. In addition, as a smart webmaster, Google advertising should also consider what details can increase revenue. The following is a combination of the latest Google Adsense new advertising, case analysis of Google Adsense new advertising results and Adsense countermeasures.
1, effect analysis
to the station as an example, seen from Figure 1 and figure two income can use Adsense new screenshots, Google ads, advertising click rate and click price decline, especially the price dropped significantly. The reason there are two main points: on the one hand, as shown in Figure three of this price increase in the overall price decline in advertising (and occasionally as figure five ads, but less), such as advertising to lose weight breast like, many owners will understand the error for this type of advertising price is high, in fact, just the opposite. This type of advertising business cost is really expensive. This phenomenon can not be understood as a Google profit strategy, in fact, Baidu advertising also have this phenomenon. Compared with the old advertising, as shown in Figure four, the stock type of advertising, but according to my observation, before August most display ads for this type of advertising; on the other hand, the new advertising form seems very compact, actually click rate is not high, perhaps users have been accustomed to the content of the whole display the whole show, looks more attractive than single line display.
2, improvement measures
on the improvement measures, the author mainly from the following aspects:
(1) increase the relevant keyword density
on the increase keyword density to improve the targeted advertising content of the practice has been a hot discussion among the owners, the problem is the focus, if you want to increase the financial stock type Google advertising display frequency, increase in the content on the page will not be Google keyword such punishment. On this issue, many webmasters are too worried about. In fact, the appropriate increase in keywords does not violate the rules of Google, it will not be K, of course, here is the appropriate optimization. You can put ads displayed is your ability, users see these ads, if interested, will click, if not interested, then display a multi page useless, which is consistent with the laws of the market, Google’s opposition is deliberately forced to lure users to click on, this is cheating, will lead to blocked account. The author of the station, has been the emergence of financial